24 may 2017
The estimated value of the European online commerce market was € 509.9 billion in 2016. More and more companies are trying to compete at the level of the entire European Union and not just within individual member states.
25 april 2017
An online shop is one of the few businesses that can actually grow from a proverbial garage company to a global player providing its services worldwide. The first barrier to overcome is the border of one's own state.
7 april 2017
Two independent research centres, Forrester and Frost & Sullivan, proclaimed SAP Hybris Commerce the best e-commerce software in the world.
Both Forrester and Frost & Sullivan appreciated SAP Hybris’ innovative approach to omnichannel sales, adaptation to customer needs and the ability to quickly transform a business into the digital model.
6 april 2017
e-point talks is a regular event within the company where we share knowledge, inspire one another and integrate as a team. This year, the event’s fifth edition was held at the Copernicus Science Centre.
28 march 2017
e-point has joined e-Commerce Poland.
20 march 2017
According to a study conducted by Walker, by 2020, user experience will have a greater influence on a customer’s purchasing decisions than price. For the traditional marketing mix based on the 4Ps (or more) model, this is revolutionary.
8 march 2017
We are pleased to inform that on March 1, 2017 e-point became a member of the Interactive Advertising Bureau - IAB Poland. The organization brings together over 200 entities, and its mission consists in enhancing the standards of interactive communications by conducting promotional, research, and educational activities, as well by offering legal protection.
27 february 2017
Both market giants and SMEs are currently trying to mark their presence on the e-commerce market – not only to build their competitive advantage, but to keep up with new consumer habits.
23 february 2017
In marketing, personalization is all about answering the question: “who is my customer”? Contextual marketing, in turn, aims to enrich that knowledge with information about where, when and why a purchase is made by a consumer.
21 february 2017
Banks increasingly seek inspiration from successful e-commerce enterprises. At e-point, we focus precisely on these two areas: finance and e-commerce. Every day we observe how these currents come closer together in the digital world.