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Banks

Exporting Pages to Word in a CMS – Use Case Examples

 

In this article, you’ll learn:

  • How exporting pages from e-point CMS to Word eliminates tedious copy-paste workflows
  • How the export feature improves collaboration with stakeholders who don’t have CMS access
  • What benefits Word export brings across industries, from banking to pharmaceuticals

Introduction

Marketing and communications teams in large organizations face a serious challenge: they must create and manage digital content while collaborating with numerous stakeholders, many of whom don’t have access to the CMS admin panel. The need to reuse content across different formats often leads to time-consuming manual copy-and-paste processes, which can result in errors, content inconsistencies, formatting issues, and publication delays.

This problem is especially pronounced in regulated industries, where compliance requires meticulous review, documentation, and archiving of content. Traditional methods like taking screenshots or manually copying text are inefficient and fall short of today’s growing business demands.

The solution is the Export to Word (DOC) feature available in e-point CMS, which fundamentally changes how content is transferred between the digital environment and traditional documents, streamlining business processes and significantly reduces the risk of errors.

How Does Export to Word Work in e-point CMS?

e-point CMS allows you to export any page or section directly to Microsoft Word format, preserving the structure, formatting, and visual elements. Unlike basic copy-paste methods, Word export retains:

  • The hierarchy of headings and the document structure
  • Text formatting, lists, and tables
  • Embedded images and graphics
  • Hyperlinks and references
  • Page metadata (author, publication date, version)

Importantly, the export feature integrates with other system capabilities, such as version control and approval workflows. Let’s take a look at how this functionality performs in real-world scenarios across different industries.

Example 1: Banking – Archiving Regulatory Content with Full Version History

The Challenge

The communications team at a major bank was routinely overwhelmed by the need to prepare formal version histories of website content for regulatory compliance. Content specialists were spending up to three full working days manually copying, formatting, and correcting Word documents before the materials could even be reviewed by the compliance department.

Valuable creative time was wasted fixing broken tables and inconsistent formatting instead of focusing on developing new campaigns. The situation was especially stressful during KNF audits, when the team had to abandon ongoing projects to urgently compile the required documentation.

The Solution

With the Export to Word feature in e-point CMS, the content archiving process was completely transformed. Now, the communications team can generate a fully formatted, structured Word document with just one click.

The system automatically saves fee and commission tables without losing relationships between cells, exports forms with clearly marked required fields, and includes metadata such as publication dates and author information.

 The Results

Automating the export process freed up the team’s creative potential by eliminating one of the most time-consuming and least creative parts of their work. Depending on the complexity of the materials, document preparation time for compliance was reduced from several days to just a few hours.

  • Significant minimization in error risk from manual copy-pasting
  • Improved documentation compliance with KNF archiving standards
  • Drastically shorter formatting time for regulatory documents
  • Relief for the communications team from tedious manual tasks

Marketing staff can now focus on what they do best — creating high-impact campaigns instead of formatting documents for compliance reviews

 Example 2: Investment Fund Companies – Improving the Marketing Content Approval Process

 The Challenge

The marketing team at an investment fund company (TFI) has been regularly losing entire weeks preparing promotional materials due to a complicated approval process. Every piece of fund-related content had to pass through fund managers, legal, and compliance teams. Marketing specialists were spending up to 70% of their time manually copying content into Word documents, tracking changes, and reapplying edits back into the CMS.

Frustration peaked especially during urgent campaigns, when communication staff stayed after hours just to manually transfer countless comments and edits from Word documents back into the website. A single update to a fund offering could delay an entire campaign by two weeks, which created tension between departments and negatively affected sales performance.

 The Solution

The Export to Word feature in e-point CMS became a game-changer for the TFI marketing team. With one click, they can export complete promotional materials to Word format, from fund descriptions to comparison tables and graphics. Word’s built-in track changes feature then allows reviewers to comment and edit, with all modifications clearly visible for re-entering in the CMS.

The exported document retains full formatting, including return rate charts with legends and interactive elements. Reviewers can now leave comments directly in Word, and creative team members can view all changes in one place.

 The Results

The new process greatly improved collaboration between departments, eliminating the main source of delays and tension. In many cases, the full content approval cycle was reduced from around two weeks to just a few business days.

  • Fewer content iterations thanks to clear visibility of all reviewer feedback
  • Reduced risk of delays in launching promotional campaigns or new offers
  • Improved relationships between the creative team and legal/product teams
  • Higher content accuracy and consistency through reduced copy-paste errors
  • Organized documentation of the approval process for internal control purposes

 Example 3: Insurance – Managing Product Documentation and General Terms & Conditions (GTC)

 The Challenge

The product communications team at an insurance company was regularly paralyzed by the need to keep content synchronized between the website and official product documentation. Even small updates to the product offering required time-consuming edits to terms & conditions (GTC), product tabs, and promotional materials across multiple locations.

Communication specialists were spending entire days manually copying and formatting content, often introducing errors that were only caught later by the legal department. It was especially frustrating when, after updates were made, inconsistencies still remained between the website and official documents. This led to customer confusion and exposed the company to regulatory risks.

 The Solution

The Export to Word feature in e-point CMS revolutionized the documentation update process. The communications team can now instantly export entire product sections, including protection coverage tables and detailed descriptions into Word documents.

The system automatically preserves the legal formatting of the GTC documents, including paragraph numbering and premium rate tables. Additionally, all exported documents contain version metadata, giving both the marketing and legal teams confidence they’re working with the latest materials.

 The Results

Automating the export process significantly improved the management of product documentation and eliminated one of the biggest sources of delay in implementing updates. In most cases, the time required to refresh a full set of materials was cut from several weeks to just a few days.

  • Clear reduction in inconsistencies between website content and official documents
  • Faster implementation of new products and updates to existing offerings
  • Improved compliance with legal and regulatory requirements
  • Fewer customer complaints related to conflicting information
  • Reduced manual workload for the communications team

Product marketing specialists regained control of their time, finally able to focus on strategic messaging instead of formatting GTC documents.

 Example 4: Pharmaceutical Industry – Regulatory Compliance and Product Documentation

 The Challenge

The communications team at a pharmaceutical company operated under constant pressure to maintain full regulatory compliance for all published content. Every product description required perfect synchronization between the online version and the official documentation, and any discrepancy, even minor, could lead to serious legal consequences.

Product communication specialists were spending up to 15 hours per week manually copying content between systems. Every update required the involvement of medical, legal, and regulatory teams. The most frustrating situations occurred when, after days of effort, formatting errors in patient leaflets or clinical data distorted the final document, forcing the team to start the process from scratch.

 The Solution

The Export to Word feature in e-point CMS provided the pharmaceutical communication team with a tool perfectly tailored to the industry's strict demands. The system enables precise export of product characteristics, patient information leaflets, and educational material content while maintaining the required structure and formatting.

Exported documents automatically retain section numbering, highlight warnings and contraindications, and include clinical data tables in formats compliant with regulatory standards. 

 The Results

Automating the export process significantly improved the management of medical and pharmaceutical content. In many cases, the time required to update and approve documentation was cut by half, while also reducing the risk of inconsistencies.

  • Improved compliance with EMA and national regulatory authority requirements
  • Significantly fewer discrepancies between online and printed documentation
  • Faster response to new regulatory changes and safety recommendations
  • Reduced burden on medical and regulatory teams for formal tasks
  • Clearer audit trail for tracking content changes

Medical content specialists can now focus on message quality, not repetitive formatting tasks.

Eliminating Tedious Copy-Paste: Saving Time and Reducing Errors

The traditional method of copying content from web pages into Word documents is extremely inefficient. An analysis of a typical process shows that an editor must perform a dozen or more actions just to copy a single section of a page:

  • Select the text (often requiring multiple attempts due to complex HTML structures)
  • Copying the text (Ctrl+C)
  • Switching to the Word document
  • Pasting the text (Ctrl+V)
  • Fixing formatting issues caused during transfer
  • Manually adding images and other media
  • Rebuilding the heading and list structure
  • Repairing tables, which often break during copying

For a page with 10 sections, 5 images, and 3 tables, this process can easily take 10–15 minutes, and still often leads to errors and formatting loss.

In contrast, the Export to Word feature in e-point CMS requires far fewer steps:

  1. Select the page to export
  2. Click the “Export to Word” button
  3. Save the generated document

In most cases, the entire process takes anywhere from a few seconds to a couple of minutes (depending on the complexity of the page) and preserves the majority of formatting, images, tables, and document structure. For organizations that need to document many pages on a regular basis, the time savings can be significant.

Special Benefits for Financial Institutions

Financial institutions face especially strict regulatory requirements that often demand precise documentation of published content. The Export to Word feature in e-point CMS is designed to address these unique needs of the financial sector.

For banks, investment fund companies, and insurance firms, the key advantages include:

  • Regulatory documentation – Quickly generate the documents required by regulatory bodies
  • Audit trail – Maintain a complete history of content changes, essential for audits and inspections
  • Risk management – Minimize discrepancies between digital content and official documentation
  • Process transparency – Clearly document the approval process across departments, including legal and compliance

Exporting pages to Word in e-point CMS is more than just a convenient feature — it’s a transformative tool that eliminates inefficient copy-paste workflows, streamlines cross-department collaboration, and supports regulatory compliance.

This functionality turns the CMS into a bridge between the digital world and traditional documentation, combining the strengths of both and removing their limitations. It’s a solution built for the real challenges faced by today’s content management teams in complex organizations.

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