How Digital Transformation Changes B2B Sales
Emphasize the Human Element of Digital Transformation
Digital transformation requires companies to implement, adjust, and integrate many IT systems, digital tools, and automation algorithms. When properly carried out, it can increase profits and reduce costs. Still, there’s also the possibility that digital transformation initiatives could make employees feel threatened. This is especially true when leadership does not explain and justify the new technologies' role.
Therefore, companies must put humans at the center of all those changes to reach digital maturity. By taking care of employees' experiences and reinventing the outdated processes, organizations can open themselves up to change and thus succeed in the digital market.