1. About the client
Aberg Service sp. z o.o., headquartered in Wieluń, is a member of the Wielton Group — one of Europe’s leading manufacturers of semi-trailers and trailers. Aberg is responsible for after-sales service, including spare parts sales and vehicle customization. The company operates internationally, collaborating with numerous entities within the Group.
The project was initiated as a strategic discovery and analysis phase. Aberg required a partner with deep automotive industry expertise and the ability to bridge business and technology. They chose e-point to jointly analyze the current landscape and develop a concept for a new digital revenue stream tailored to their customers' needs.
2. The Challenge
As part of the international Wielton Group, Aberg recognized the potential for further growth and the digitalization of its customer service processes. The new group-wide solution was intended to become a strategic platform—not only meeting rising customer expectations but also preparing the company for continued expansion and future digital transformation. The key challenges identified included:
Striving for higher operational efficiency
Developing a cohesive business vision
The need for market verification
Leveraging the Group's collaborative potential
Generational shifts in B2B commerce
"Thanks to our collaboration with e-point, we moved from asking 'what to do' to focusing on how to execute it and how to prepare. We realized how critical strategy and the proper alignment of internal processes and resources are—both during the implementation phase and for future operations."
e-point’s objective was to identify key areas and risks to be addressed when building new digital channels.
Only through thorough, joint validation of each stage is it possible to create a cohesive, digital, and self-service purchasing experience that functions across multiple subsidiaries, markets, and business models. These concepts went beyond a standard sales channel and established the foundation for scalable service and customer localization throughout the entire Group. Such an approach offered the opportunity to build a competitive advantage and expand into new markets.
For Aberg, it was crucial to verify whether the new digital channel would address their most pressing business challenges. The company sought to define what the ideal solution should look like from a business, functional, and technological perspective. Additionally, it was essential to determine the costs and milestones required to prepare for a successful implementation.
"We felt that our processes were becoming overly complex and could no longer keep up with customer expectations. We needed a fresh perspective to help us chart the right course."
3. Scope
Preparatory analysis: A business & technology discovery project.
We focused on analytical activities, workshops, and research that allowed us to develop the solution concept step by step. Thanks to the client's trust, we were able not only to create wireframes for the defined user paths but, most importantly, to conduct interviews with Aberg's customers. Feedback from Aberg’s business partners provided invaluable verification of our assumptions, which will significantly optimize development costs in the future.
Key milestones:
On-site workshops
Online meetings
Prototyping
User research
Concept refinement
Delivery of the final report
The project involved a team of e-point experts (business analysts, architects, UX/UI designers, researchers, and strategic advisors) alongside representatives from the Wielton Group. We applied a workshop-based, iterative work model, combining elements of Lean Startup, Agile, and classic systems analysis.
4. Result
Final conclusions and B2B platform implementation strategy
The project resulted in a cohesive business vision for a new strategic B2B sales and service platform, developed based on workshops, research, and prototypes. The concept clearly outlined the strategic directions and provided a solid foundation for the investment decision.
Key results:
Practical insights
Aberg gained not only expert opinions and recommendations for further strategic decisions but, above all, the knowledge of which preliminary actions are essential for the project's success and how to prepare for the subsequent steps. We delivered a comprehensive set of documents and project tools. These included the target business model, a description of user needs, functional and architectural concepts, as well as technical and market analyses.
"The experts from e-point helped us navigate diverse expectations and organize our priorities. Their analyses and recommendations translated into a cohesive business vision and concrete next steps for building our new sales channel."
The new solution is designed to streamline after-sales service and enhance customer satisfaction and loyalty, perfectly aligning with the Wielton Group's overall digitalization strategy.
Additionally, we provided a recommendation to expand the project with AI-powered tools. At e-point, we develop AI-based solutions, including customer support assistants featuring visual part identification. This solution would simplify part searching, ordering, and fleet management for customers, while significantly improving internal processes for Aberg.
The entire project is not only a response to the company's business needs but also addresses customer expectations and leverages market innovations. It enables the Client to launch a group-wide digital transformation today, which will translate into enhanced customer experiences, a competitive advantage rooted in a federated model, and improved financial performance in the future.