Kershen Naidoo

Business Development Manager

Choosing between PWA or Native? Which is better for you?

PWA

The number of people who access the internet with their mobile devices has increased and recent statistics show that mobile users consume twice as much content as desktop users.  

That’s why businesses are now focusing on making sure smartphone users have an engaging customer experience. The best way to get that is by switching to either progressive web apps or native web apps. But which one should your business opt for – Progressive or Native?

What is PWA?

Progressive Web Applications (PWA) are not real apps, but websites that behave like an installed app. It brings together the best features of websites and native applications, and as Google defines; the overall experience is more reliable, fast and offers a higher level of engagement for smartphone users.

Comparison of Progressive Web Apps vs. Native Apps

Native applications are easily able to adapt and take advantage of all the extra features of a smartphone. However, this feature is not that enhanced when it comes to progressive web applications. This simple comparison table makes it easy to evaluate the benefits of the right choice of application for your business.

 

 

How to choose?

There is no hard and fast rule to selecting whether you should go for a progressive web application or a native application. However, if you want to grow your business then it is important to consider the kind of features and functions which you are looking for.

If a PWA can handle all the features of your application then there’s no sense in spending more time and resources to develop a native app. If your business already has a website that is popular among your customers, PWAs are unquestionably the right way to go. If you have a slightly larger budget and need an app that’s closer to native, then choose native.

Whichever choice you make, we can help you give your business that extra edge. With our e-commerce & web development services, you can beat the competition and take your business to new heights.