PIM That Drives Sales. An Interview with Marcin Piwowarczyk, CEO of Ergonode
11 Jun 2025 / 4min
Not long ago, Product Information Management (PIM) systems were reserved for market leaders. Today, they’re a must-have for any business serious about growing online sales. Why? Because without reliable product data management, it’s impossible to scale operations, maintain catalog consistency, or deliver a high-quality customer experience.
What does a real-world PIM implementation look like? Marcin Piwowarczyk, CEO of Ergonode, shares his experience with Maciej Antoniak, Account Director at e-point and an expert in PIM and e-commerce.
Watch the full conversation.
Choose Growth Over Chaos
Ergonode is one of the modern PIM platforms that’s reshaping how companies manage their product data. From the beginning, it’s been built for businesses operating in multiple markets and channels that need a tool to bring order to complexity.
Many organizations don’t realize that their biggest growth blocker isn’t a lack of technology or ideas but a messy, inconsistent product data. Outdated descriptions, duplicate images, missing attributes, and mismatched language versions all create information chaos. This data is often scattered across Excel sheets, Google Docs, PDFs, presentations, and emails..
What may seem like small issues of incorrect product name or missing technical detail can actually reduce conversions, increase returns, and even lead to legal or reputational risks. Over time, this chaos becomes costly: wasted team hours, frustrated customers, and missed sales opportunities
"Using Excel isn't the worst scenario. The worst scenario is when product data is sent as scanned PDFs, you simply can't scale or manage that."
Whatever solution you use, a PIM system brings order by centralizing product data and simplifying how it's managed. Everything is updated faster, easier to control, and readily accessible across all sales channels.
Automation Over Manual Work
Manually adding product data is time-consuming and has a risk of errors. A typo in the name or a wrong attribute can impact sales, shipping, or brand perception.
That’s why more businesses are automating these repetitive tasks. It speeds up operations and reduces errors. Data reaches systems and sales channels faster, in a structured and controlled format.
This gives us better customer experiences, improved teamwork, and a focus on what truly matters.
"E-commerce teams can spend weeks classifying and categorizing products. Automation gives them that time back. Instead of manually inputting data, they can focus on improving its quality and completeness".
PIM systems use automation and AI to simplify adding product data. They help prepare content tailored to specific sales channels and customer needs, without manual effort.
Marketplaces Demand Clean Data
Launching or joining a new marketplace means integrating multiple product data sources. Without a PIM system, ensuring consistency and structure across listings becomes nearly impossible.
"When merchants send their product feeds, the categories often don’t match ours. A PIM system can automatically assign products to the right place. That shortens onboarding time and reduces errors".
PIM also validates data automatically, checking for completeness and consistency based on set rules. For example, it detects missing images, incorrect pricing, or absent logistics data like dimensions or weight.
This automated quality control catches mistakes before products go live. One validation can save real money and prevent lost sales due to missing images or reputation damage caused by unprofessional listings.
Implementing PIM Means Rethinking How You Work
PIM is more than just technology. Adopting it requires a cultural shift in how a company thinks about and handles product data.
"In many companies, no one is officially responsible for product data. PIM is not just a tool—it’s a process, a way of working, and an organizational approach to information".
PIM becomes part of your product and offer strategy. It influences marketing, sales, logistics, and operations. It’s not just a tech project—it’s a systemic change that touches every team.
It creates a common language around product data. That’s how PIM brings order—not only to the catalog but also to internal communication.
That’s why choosing the right technology partner is critical—someone who not only understands the tool but can align it with business goals. A good partner won’t just sell licenses. They’ll help build a product data strategy and support your team through change.
Don’t Wait Until It’s Too Late
When should you implement a PIM system? Certainly not when data issues have already become a daily struggle and teams are stuck in firefighting mode. The biggest benefits go to companies that act early, before growing product ranges and multiple channels spiral into chaos. Implementing PIM early helps you scale faster, smarter, and without unnecessary roadblocks.
"This isn’t something to put off. If you’re managing hundreds of products today and planning to grow, PIM could be the key to painless scaling".
Companies that treat product data as a strategic asset from day one are more agile. They can launch new products faster, open new sales channels, and respond to market changes without delays. Clean product data is the foundation for scaling any digital business.
"PIM isn’t just an add-on anymore. It’s becoming the central hub of offer management. Clean data is now the baseline for speed and scalability".
Smart product information management isn’t just about saving time. It also enhances customer experience, strengthens brand trust, and prepares your business for the challenges ahead.
Ready to get full control over your product data? Let’s talk.