Why choose e-point over a typical PIM implementation agency?
05 May 2025 / 4min
Is your team spending too much time digging through scattered product data? Are your clients receiving inconsistent or outdated information? Implementing a PIM (Product Information Management) system might seem like the right fix – and often, it is. But is it enough? In this article, we’ll show you why technology alone won’t solve your challenges and how e-point’s approach delivers real business value.
Many companies invest in PIM (Product Information Management) systems to organize product data, accelerate sales processes, and improve information quality. It’s undoubtedly a step in the right direction.
However, simply implementing a new tool isn’t enough. Without a broader approach – one that includes strategy, integration, processes, and a shift in how teams think about data – even the best PIM system can fall short.
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According to Gartner’s 2025 Market Guide for Product Information Management Solutions, PIM systems are becoming a key component of business development strategies. Integration with analytics and AI tools is playing a growing role in helping companies respond to market and customer needs. |
For years, e-point has supported companies in implementing PIM as part of a broader digital transformation. This article explains why we offer far more than a typical implementation agency – and what you should consider when investing in product information management.
Why PIM Implementation Projects Frequently Miss Their Objectives
PIM implementations are often treated as IT initiatives, disconnected from the everyday realities of sales, marketing, and operations. As a result, the teams aren’t fully engaged, business processes remain unchanged, and while the data may eventually be structured – it still fails to serve the business.
Common Pitfalls:
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Technology without strategy. The goal becomes “launching the system” instead of improving data quality or supporting sales.
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Lack of integration. The PIM operates in isolation, disconnected from ERP, e-commerce, CRM, and quoting tools.
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The Project ends after launch. No follow-up support, no team training, and no process optimization.
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Narrow focus. Only product data is addressed, without considering the broader business context.
The result? The PIM system may be up and running, but there’s no noticeable improvement for the sales or marketing teams – exactly where the impact should be felt.
"We've seen cases where the time to prepare a quote dropped from several hours to just minutes after implementing a PIM system. The key wasn’t just the tool – it was redesigning the process and integrating it properly".
Maciej Antoniak
Account Director
e-point
The e-point Approach: Holistic, Strategic, Outcome-Driven
At e-point, we see PIM as a tool – not the goal. Every conversation with the client starts with:
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Understanding their specific needs and business model
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Analyzing processes and data sources
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Defining how product data should support sales, marketing, and customer service
Only then do we select the right tools and design a complete data ecosystem. We don’t copy and paste templates – we build solutions tailored to the way your business operates and grows.
Our goal isn’t just launching a system – it’s building a long-term foundation for information-driven transformation. The architectures we create help clients scale their operations, respond faster to market changes, and make better use of their product data in their day-to-day work.
How e-point Differs From a Typical PIM Agency
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Typical PIM Agency |
e-point |
| Focused on system implementation | Focused on business outcomes |
| Project ends after go-live | Long-term partnership |
| No industry-specific knowledge | Deep understanding of your industry |
| Limited integration capabilities | Full IT ecosystem design |
| Technology-focused | Strategic thinking: people, processes, and goals |
What You Gain by Choosing e-point
Below are the most common outcomes our clients achieve through a well-designed and well-implemented PIM system. These reflect real organizational change and competitive advantage – not just on the tech side, but operationally and commercially.
Each benefit goes beyond better data. It means more predictable workflows, fewer errors, and higher-quality customer service. Clients often report faster response times to inquiries, fewer product returns, and greater confidence in scaling their B2B and e-commerce channels after partnering with e-point.
"During consultations, we listen carefully and work with clients to understand their business goals. Sometimes a PIM isn’t the right solution at that stage – so we explore alternatives. We’re not afraid to recommend other vendors if that’s what’s best. Our priority is real business value for the client, not pushing a specific system".
Maciej Antoniak
Account Director
e-point
Choose a Partner Who Understands the Full Picture
A PIM system alone won’t give you a competitive edge. Only a well-thought-out product information strategy empowers your business to move faster, work smarter, and serve customers better. That strategy must go beyond tech – it must address how teams work with data and how it supports day-to-day operations.
"Operational and logistics features dominated our product information before the deployment of our PIM; it was more of a file than an offer. We can now not only deliver an appealing, rich, and transparent offer through digital channels, but we have also provided a functional tool for our traders to better acquaint themselves with our offer and present it to our consumers".
That’s why at e-point, we start with your goals. We help you build an information model that boosts sales performance, improves communication consistency, and eliminates internal bottlenecks.
You don’t just get a system – you get a strategic partner who knows how to turn product data into measurable results, like shorter quoting times, fewer errors, and readiness to scale across B2B and digital commerce.
Curious how PIM could impact your sales? Book a free consultation and see how quickly your product data can start working for your business.