How to import Figma project files into CMS — usage examples

From this article, you’ll learn:

• How the export plugin from Figma to e-point CMS helps with the work of editors and developers
• How the tool supports visual consistency and brand identity compliance

• The exact benefits the plugin brings across industries, from banking to e-commerce

Marketing and IT teams in large organizations have lots of problems today. They must respond quickly to market changes, ensure brand consistency, and at the same time comply with increasingly demanding regulations. For companies in the financial sector, requirements such as WCAG 2.1 make the rollout of new content even more complex.

Traditionally, the creation of components designed in Figma requires manual coding, which lengthens delivery timelines. It also creates the risk of discrepancies between design and implementation. This time-consuming process significantly delays the introduction of new visual elements.

The solution is a dedicated plugin that exports directly from Figma to e-point CMS, transforming the way visual projects are brought into the content management system.

How does the Figma to e-point CMS export plugin work?

The plugin allows for converting selected visual components from Figma into technical code aligned with the patterns used in e-point CMS, the content management system for organisations. It works one way (Figma → CMS) and is intended for manual use by editors or front-end developers.

Key features of the plugin:

• Converts a selected fragment of a Figma design into CMS-compliant technical code

• Designed primarily for working with individual components, not full pages

• Supports editors when adding simple components in the CMS admin panel

• Assists front-end developers in building application components

It’s important to note that the plugin is not a fully automated integration, but rather a tool that supports the manual transfer of designs. In upcoming releases of the system, this functionality is planned to be built directly into the CMS interface, enabling project imports without the need for an external tool.

Let’s take a closer look at how this solution works in practice across different industries.

 Example 1:  Banks – Improving the Work on Marketing Components

 Challenge

The bank needed to make the process of creating and deploying new marketing components on its website faster. The traditional workflow of designing in Figma, handing specifications over to developers, coding, and implementation, was time-consuming. It often led to delays and inconsistencies between the design and the final deployment.

 Solution

By implementing the Figma-to-CMS plugin, the bank was able to improve the collaboration between designers and the technical team.

The process worked as follows:

1. UX/UI designers created marketing components in Figma in line with brand guidelines.

2. Using the plugin, the component was exported into code compliant with e-point CMS.

3. A front-end developer reviewed the generated code for quality and WCAG compliance.

4. After verification and minor adjustments, the component was deployed in the CMS.

5. Editors could then use the ready-made component directly on web pages.

Key components effectively imported from Figma included:

• CTA buttons and navigation elements

• Icons and graphic elements for benefits sections

• Product cards with basic offer parameters

• Simple promotional banners

• Customer testimonial blocks

 Example 2:  E-commerce – Efficient Deployment of New Product Modules

 Challenge

A large e-commerce store regularly updates the design of its product modules to improve conversion rates. The traditional process involved both the UX team and developers, which caused delays in rolling out new component versions. Every visual change required the involvement of developers, even if relatively simple.

 Solution

The store adopted the Figma-to-CMS plugin to accelerate the rollout of new product modules.

A dedicated editor, trained in basic front-end concepts, could independently:

1. Select a component designed in Figma (e.g., a new product card).
2. Export it to CMS-compliant code using the plugin.
3. Implement the component directly in the content management system.
4. Consult the development team only for more complex elements.

This setup enabled the store to deploy and test new variants of product cards, promotional sections, and advertising banners much faster.

 Example 3:  Financial Institution – Improving Campaign Creation Under Regulatory Requirements

 Challenge

A financial institution operating in Poland needed to regularly launch new product campaigns. These were subject to strict regulatory requirements, including WCAG 2.1 accessibility standards. The design, coding, and compliance verification process was time-consuming, making it difficult to respond quickly to market changes.

 Solution

The implementation of the Figma-to-CMS plugin allowed the institution to accelerate the creation of campaign components and also maintain regulatory compliance.

The process worked as follows:

1. The UX team designed components in Figma in line with accessibility guidelines.
2. Using the plugin, the components were exported into CMS-compliant code.
3. Developers reviewed the code for WCAG 2.1 compliance and made necessary adjustments.
4. Once approved, the components were available for editors to use in campaigns.

This approach made it easier to build regulatory-compliant components such as:

• Information cards with financial product parameters

• Credit and savings calculators

• Legal disclaimer sections

• FAQ blocks meeting accessibility requirements

What you get by using the Figma-CMS Plugin for Organizations

The Figma to e-point CMS export plugin is a tool that brings tangible benefits to various departments within an organization.

 For marketing teams and editors

• Większa niezależność od zespołów IT przy wdrażaniu prostych zmian wizualnych.
• Faster response to market needs and competitor activity.
• Better control over the final look of published content
• Time savings through the elimination of parts of the technical specification process.

​ For Design Teams (UX/UI)

• Greater certainty that the project will be implemented as intended.
• Faster iterations thanks to a more efficient change implementation process.
• More time for design and testing instead of technical documentation.
• Better visual consistency across all digital platforms.

​ For IT Teams

• Relief from routine implementation tasks.
• The ability to focus on more complex technical challenges.
• Fewer reworks resulting from discrepancies between design and implementation.
• Improved codebase quality thanks to component standardization.

Transforming the Design Workflow

Today, speed is the deciding factor in beating your competition. A fast connection between design vision and implementation has become a critical element of digital strategy. The e-point CMS plugin for Figma provides exactly that connection by removing traditional barriers in the implementation process.

As the examples show, even a relatively simple tool can fundamentally change the dynamics of cross-team collaboration. It’s not just about saving time, it’s about enabling a deeper transformation.

​ Democratizing the creation process – allow editors to directly participate in project implementation.

​ Changing the collaboration model – moving from sequential tasks to a more parallel workflow.

​ Shifting the focus – allowing IT teams to move away from routine implementations and concentrate on strategic challenges.

Although the technology behind the plugin is simple, its impact on organizational culture and operational efficiency is significant. This tool helps to connect people with different skill sets and allows them to collaborate more effectively.

These types of workflow improvements can determine how quickly an organization adapts to changing market and customer expectations.