PWA in practise: 11 case studies
[ebook] PWA as the path to the best Mobile Experience
27 Jun 2018 / 2min
What is PWA?
A Progressive Web App (PWA) is an application written using modern web technologies that functions like a native mobile or desktop application:
- it is very fast
- it displays notifications
- it can operate in offline mode and in the background
- it can utilize native device functions (camera, geolocation, gesture navigation)
- it may be installed by the user on their desktop/homescreen
Compliance with PWA is verified by checking items on the so-called PWA Checklist and running a Google Lighthouse benchmark.
Advantages offered by PWA
A PWA combines the best elements of the web browsing experience offered by web browsers and applications.
Like a web browser, it allows easy and direct access to a search engine and does not require any additional installations. Like an application, it allows use of native functions of a mobile device (push notifications, camera, QR codes/barcodes, geolocation) to improve user experience.
PWAs address real business needs:
- entry into new markets, operation on markets where Internet access is limited (e.g. the Nigerian e-commerce app – Konga)
- desire to acquire new users; the need to download a new app is a barrier for many users – PWAs are generally available not unlike any other website
- desire to increase conversion on mobile devices: PWAs utilize native mobile device functionalities and are optimized towards mobile experience
- ability to increase user engagement through push notifications