Accelerated Mobile Pages (AMP)

 

What is AMP?

AMP is a mobile-first technology that (like PWA) focuses on improving the user experience on mobile devices.

AMP is an extension of the HTML language. An AMP page is built of ready-made modifiable components that are optimized to load quickly on mobile devices. It allows developers to create interactive, user-friendly content, making it ideal for product landing pages as well as for supporting marketing campaigns.

AMP vs. PWA

An AMP page may have PWA functionalities or serve as a redirection point to a PWA (e.g. from a product landing page to e-commerce).

PWA

AMP

 A website with the feel and function of a mobile application.  Designed to display fast and mobile-friendly websites.
 Coded with JavaScript, but designed like a mobile app, with access to device functions like push notifications.  Omits nonessential CSS and JavaScript elements to speed website loading while ensuring a great user experience.
 Very popular in e-commerce and social media.  Recommended to all editors targeting ads at mobile recipients.
 A website with a user experience similar to a mobile app.  A faster-loading website with better customer experience.

AMP consists of three elements, each of which is completely compliant with current web standards:

AMP HTML is a light version of HTML. AMP structure has strict rules about which HTML markers it allows; some elements (like HTML forms) slow loading times, so these are not supported. AMP also uses a simplified version of CSS.

AMP JS – which limits the type of JavaScript scripts available – ensures fast loading on mobile devices. The only exception are scripts optimized for accelerated page loading.  At the cost of certain JavaScript reductions, AMP offers a library of easy-to-implement components that support animations, dynamically load page content, modify structure, and more. 

AMP CDN (commonly known as AMP Cache), a key element of the AMP platform, is a proxy-based content provision network (CDN). CDN downloads AMP contents and buffers it to quickly provide content. AMP CDN does a default buffer of all correct AMP contents and does not allow a quit option. However, you can use your own CDN provider on top of the AMP cache to customize your content provision configuration. 

AMP benefits

Increases user engagement
Decreases bounce rate by up to 50,8%  
Improves Google positioning by allowing the differentiation of content in the AMP carousel of search results on mobile devices  
Reduces cost per action by as much as 36,8%  

79% faster page loading

 

 

Want your content to be accessible in the blink of an eye?

Want to be at the top of search results?

Want to present your content in an attractive and interactive way?

Want users to stick with your content?

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