PWA in practise: 11 case studies
23 Aug 2019 / 2min
Going from e-commerce to m-commerce
In the article The need to do e-commerce, we reflected on the fact that a majority of purchases in both the consumer and business world are now made “online” and not through traditional sales channels. Which implies one thing - that nowadays all companies must do e-commerce in addition to selling via regular channels, otherwise they’ll lose an ever-growing number of customers.
Now consider this…
Now, with more than half of all internet traffic shopping from a mobile device, it is extremely important to make sure your website is primed for mobile viewing.
By the way. In case some readers are worried PWA might be a risky, unproven technology, don’t be. It’s been around for a number of years and very well known companies like Airbnb, Lancôme, George and others have gone the PWA route and reaped huge benefits.
So to summarize, global market trends say you’ve absolutely got to get onto mobile devices with your e-commerce platform and at the same time PWA, a high performance, low-cost m-commerce technology has become available.
One last thing. If you go the PWA route, take full advantage of the development upgrade and also make appropriate changes to ensure your site is as visually attractive and easy to use as possible. Otherwise, you still might end up being at a disadvantage to your competition.