Redesigning a Multinational Portal for Adamed
Pharma leader's new site has better information architecture and a UX experience designed for diverse groups
"We regularly verified content completeness in two dimensions: whether we said everything we had intended and whether users would be able to find everything they wanted to read."
On the main site, we have interesting content for various target groups; the homepage is treated as a showcase and a hub for traffic distribution. Area categories in the menu allow for people to get to their desired information with more precise navigation. In places with the highest content density (like the product catalogue), we applied a new and simple system of filters which helps visitors find the right information.
Particular pages were created according to the Pareto rule: 80% of key information is shown in the first 20% of the page length. This content presentation method shows users exactly as much as they need to see at a specific moment – while still encouraging them to read more and learn more about Adamed's range and activity.
Adamed's website was launched on e-point CMS (formerly ActiveContent), a solution we authored especially for complex, multi-regional or multi-national projects. Thanks to this, we ensured flawless web design responsiveness, which creates a user-friendly experience that adapts to various sized screens (e.g. tablet, smartphone, laptop, and large-screen desktop).
The entire project was created with an international expansion strategy in mind. So far, we have launched 10 language versions customized to various alphabets. Each of them has an autonomous edition option for particular branches. We have also developed 35 ready-made components which can be used by Adamed to independently build and develop new sites within the service.
supporting the development of new sites
10 language versions
customized to the needs of each market