5 implementation examples for market leaders
Using learning-driven design to enable Legalis customers to manage their own purchasing process.
Applying learning-driven design and working together with the C. H. Beck publishing house, we have designed an online configurator for accessing Legalis, a leading legal information system.
The C. H. Beck publishing house has been operating in the Polish market since 1993. It issues publications in the fields of law, taxes, and economics, as well as academic and foreign-language literature.
One of its flagship products is Legalis, an online legal information system that features a continuously-updated knowledge base of legal facts, judicial decision history and commentary, legal systems, and monographies and journals published by C. H. Beck.
Owing to its high number of available modules and multiple system configuration options, Legalis used to be sold exclusively and directly by C. H. Beck advisors.
Our challenge was to create an online tool that helps small- and medium-sized law firms independently learn about, configure, and purchase Legalis.
We worked as a small, multidisciplinary team in close cooperation with C. H. Beck representatives. We adopted a learning-driven design approach; this entails supplementing our understanding about various aspects of the designed solution at every stage of the process. Regular workshops were central to this paradigm; they motivated us to share new knowledge and run feedback sessions for the achieved outcomes.
The process was divided into several stages:
In this implementation, we employed elements of design thinking and service design methods, supplemented with our in-house solutions. We used the e-point Product Canvas and Tool Idea Canvas tools, which allowed us to achieve a clearer understanding of the business requirements (later included in the design brief as our project credentials).
At the ideation stage, we used empathy maps that brought us closer to the user’s perspective. We also used the concept of analogies-trends-inspirations to fuel our brainstorming sessions. Process maps and the service blueprint kept reminding us of the business logic underpinning the solution.
In the UX/UI design phase, our key tools were Sketch and the Sketch Measure plugin, which allowed us to quickly share element specifications with developers.
Our cooperation involved designing a system that would be implemented by the customer. Thus, we had to create a design which would be very clear to the developers.
To ensure this outcome, we prepared the following:
"While designing this tool, we were well aware that our range was wide and our configuration options vast. We were impressed by how deeply e-point's team dug into the topic. They learned about our business and discovered analogies and room for innovation; then they used this knowledge to address our customers’ needs".
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