Customer Engagement Portals
A portal is the heart of corporate communications in the digital channel and the axis of customer relations. It is where customers seek information on products and services, ask questions and start the service and buying processes.
Therefore, a well-designed portal is of paramount importance to any business. It poses some challenges, though. Particularly, when the offer is sophisticated and complex, requiring the customer to acquire quite a bit of knowledge before the decision and the purchase can be made.
For 21 years we have been creating portals for leaders
At e-point we specialise in designing, implementing and developing portals offering a wide range of tools to support teams responsible for on-line sales and marketing. Our solutions have been employed by the leading banks and financial institutions in Poland and Europe.
We employ the method of project sprints tailored to the project specifics. It has allowed us to easily identify new challenges in developing a portal and to continuously monitor progress. It has become a guarantee of implementation on time and on budget.
CMS ActiveContent - the special task force
A portal is not only about a great idea, sales and fancy interface for the customer. To ensure smooth operation, it must offer a range of tools to support the teams responsible for sales and on-line marketing. Our original CMS ActiveContent delivers on these needs. Its key benefits are:
Managing document structure
Creating landing pages
Managing SEO and tracking scripts
WYS/WYG editors allowing to edit all website elements
Dedicated components for the management of pro-sales mechanisms, graphs, calculators and outlet maps
Publication time management
Expanded authorisation system allowing to commission tasks to external agencies