There are many reasons companies implement Product Information Management (PIM) systems, but improving customer experience (CX) is rarely one of them. However, the customer experience is closely related to how we manage product information. In this article, we’ll explore how leveraging PIM can enhance CX and its benefits.
The Synergy Between PIM System and CX
Large organizations deal with millions of products in various variations. Product data is scattered in many places; in the case of international projects, the number of systems greatly increases. The large volume of data from various sources translates into challenges in consolidating, importing, and managing data.
From the customer's perspective, a wide range of products usually means a more complex purchasing path. Any gaps or errors in product descriptions or any difficulty choosing the suitable variant can lead customers to abandon their purchase. This is where PIM systems come in handy.
PIM systems allows businesses to effectively manage millions of products (and product variations) and a complicated product lifecycle. It enables data consolidation and standardization, making it easier to manage and improve the quality of product descriptions. PIM helps to improve the customer experience by providing a more accessible and intuitive product selection process. It also provides consistency in product information across various distribution channels.
Therefore, the more complex a company's product offering, the more they should consider implementing a PIM system.
Boosting Customer Loyalty with PIM Systems
Implementing a PIM system can have a significant impact on customer loyalty. By providing accurate and consistent product information across all touchpoints, customers are more likely to trust the brand and return for future purchases. PIM allows for better product data management, including easier management of product variants, updated information, and product attributes. This leads to a more seamless and personalized customer experience.
Moreover, PIM system ensures that all product information is consistent. No matter where customers access it – on an e-commerce website or a social media channel – the information remains the same.
Using PIM system also allows for a more efficient and effective order fulfillment process, resulting in a faster and smoother customer experience. Overall, PIM enables organizations to provide a better customer experience, which translates to customer satisfaction, loyalty, and advocacy.
How PIM System Streamlines the Customer Journey
PIM systems simplify the path to purchase for customers by providing accurate and up-to-date product information across all channels. By eliminating the inconsistencies and errors that can arise when data is spread out across multiple systems, customers can make more informed purchasing decisions.
But PIM systems can also benefit the teams responsible for managing product information. By automating and streamlining various processes – such as production, logistics, marketing communication, and partner collaboration – productivity can be increased across the board.
One example of this is Pimcore, a leading PIM system. It automatically checks the quality of data and sends a notification to an employee about any missing information that needs to be added. This eliminates the need for manual data checks and saves time for employees, who can then focus on other essential tasks. By automating these tedious and time-consuming tasks, PIM systems can help teams to work more efficiently and effectively.