Insights from Gartner’s Top Strategic Tech Trends Report
According to Gartner's forecasts, in 2023 the Internet of Behaviors will track and analyze the digital activity of over 40% of people around the world. Along with the rising popularity of IoT devices, this technology will become increasingly refined.
The general lack of regulation of personal data protection issues raises a serious ethical controversy concerning the scope and methods of companies’ data use. Therefore, establishing privacy protection regulations will soon be a key factor determining how the Internet of Behaviors will develop.
Total Experience (TX) encompasses a comprehensive experience for an entire organization. It combines employee experience (EX), customer experience (CX), and user experience (UX) to ensure the best impressions to all parties.
Total Experience offers a response to the new challenges faced by companies during the COVID-19 pandemic. It’s become very clear that the experiences of particular groups in and around an organization intertwine and influence one another.
Employees who’ve had to switch to online working need new procedures and systems so they can efficiently carry out their duties. Customers have completely new expectations in terms of security and health; at the same time, they want basically unchanged buying experiences.
Yet, interactions with companies, both internal (employee – employee) as well as external (employee – customer, employee – contractor) have become highly dispersed and increasingly virtual. Many processes need to be redesigned. Thus, optimizing the experiences of particular groups who have an interest in the company, without accounting for the relations between them, seems insufficient.
The Total Experience approach allows us to see various areas of company activity from the POV of different groups. Currently, most firms view optimizing the experiences of customers, users, and employees as separate challenges. Implementing a TX strategy opens a completely new perspective on that. It leads to identifying currently underdeveloped areas and designing new processes to stand out from the competition.
Privacy-enhancing computation is a group of different technologies which protect data. They comprise the following:
- A trustworthy data processing environment.
- Decentralized data processing methods.
- Encrypting data and algorithms using advanced cryptographic methods like:
- Differential privacy.
- Homomorphic encryption.
- Secure multiparty computation.
- Zero-knowledge proofs.
- Private set intersection.
- Private information retrieval.
Traditional data security methods focus mainly on protecting data at rest (i.e. data that’s recorded but not currently in use). However, privacy-enhancing computation allows companies to safely process and analyze collected data.
According to Gartner, by 2025, 50% of large organizations will be using privacy-enhancing technologies. This is due to a growing number of legal regulations on data protection. By 2023, it’s forecasted that legal measures will protect the data of 65% of Internet users, which is 6.5 times more than in 2020.
Consumers’ awareness about the importance of privacy has been increasing yearly. This is illustrated by the rising popularity of non-tracking online search engines; for example, the number of searches that use DuckDuckGo has grown by over 56% since 2019.
Data security standards may become a vital factor in companies’ strategic decisions. For example, to many online shoppers, the word "privacy" is a purchase trigger that’s comparable to "organic" or "free trade" in other campaigns.
Consumer privacy protection will be obligatory, and not just because of legal regulations. Increasingly, privacy is a battlefield where companies compete for clients and competitive advantage. Employing privacy-enhancing methods may help companies boost their trustworthiness and win customer confidence.
Last year’s experience proves that organizations that can swiftly adjust to changeable external conditions stand a much higher chance of succeeding in the long term. Exploring the trends defined by Gartner allows leaders to work out the necessary flexibility. Companies that pursue the people centricity approach can design processes to help them respond to changes and better adapt to future requirements.