Using a PWA to Improve Leifheit Mobile Experience
e-point's e2m Storefront helped the German household goods leader delight mobile customers
Leifheit, a worldwide leader in the household goods market, improved its mobile e-commerce experience by deploying e-point’s e2m storefront (formerly PWA Commerce Accelerator). As a result, the implementation time for web apps is much faster.
At Leifheit, tradition and innovation go hand in hand. Ingeborg and Gunter Leifheit had a clear vision when they founded the company in 1959: “Thanks to Leifheit, you will have more free time.” Their household items were designed to facilitate work, saving time and allowing people to enjoy more of life’s pleasant, valuable moments.
The Leifheit brand has been on the market for 60 years. Its products are sold in over 80 countries. Leifheit has been operating in Poland for six years, and the Polish market has become a key area for testing out technological innovations.
In early 2017, the first Leifheit online store was launched in Poland. It was meant to test the company’s new B2C sales model, (Previously, the company had focused on B2B sales). The store operated in the beta version for a few months, then achieved full functionality in 2018, after e-point took over the development of the site.
Today, Leifheit’s online store is gaining a new face: it’s been optimized for mobile use, including a redesign for better mobile user experience and a switch to the Progressive Web Application (PWA) standard.
What is the PWA standard?
The Progressive Web App standard for creating websites is a set of technological solutions that make a website behave like a native application. With a PWA:
- Some functions work offline.
- Icons can be added to the device’s home screen.
- Push notifications are supported.
- Native navigation methods are enabled.