Launching Leifheit’s online B2C sales in Germany
How the household brand entered the world of B2C e-commerce
For 60 years, Leifheit has been a leading supplier of cleaning, ironing, and drying equipment, kitchen utensils, wellness aids, and other household goods. It employs around 1,100 people and ships its products to 80 countries worldwide.
We are beginning with our domestic market [Germany] and are ultimately planning implementations in 11 countries - says Kim Schiefer, Leifheit AG.
B2C e-Commerce with an eye on the future
As Leifheit had the goal of rolling out multiple e-commerce channels across several countries, it was imperative to ensure their platform had the necessary flexibility and functionality to support expansion. To do that, we needed the following: a technical base, a way to manage local integration, and SSR implementation.
This is how things went.
Joint technological base
SAP Commerce, which allows businesses to create several local stores on one platform and manage products and their availability in particular markets. It also supports multiple currencies, languages, and local tax rates.
Our proprietary CMS Active Content, which allows businesses to manage services on multiple markets using one CMS. (This is thanks to an extended model of authorizations and administrative groups.) It also supports multiple languages and provides advanced content translation tools.
Our e2m storefront, through which e-commerce stores provide an excellent mobile user experience via the PWA standard. The e2m storefront can be configured instantly: out-of-the box, it supports the most popular options and pre-integrated implementation scenarios from, among others, SAP Commerce.
In subsequent project stages, we implemented local payment systems such as Sofort, SEPA, and Invoice Payment. Next, we integrated with external services such as edrone, Baazarvoice, TrustedShops, and Commerce Connector. The implementation also accounted for extending the SAP ERP and PIM integrations with multi-country product catalogue support. The page and product card layouts and the purchasing process itself remained unchanged, which significantly accelerated the store launch.
What was unchanged?
- Technological base: SAP Commerce + CMS Active Content + e2m storefront
- Page layout
- Product card layout
- Purchasing process
What required adjustment?
- Local payment systems
- External services
- SAP ERP integration
- PIM integration extension
Tools and technologies employed
|Active Content||SAP Hybris|
|Docker (for frontend applications)|