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How Can Akeneo Drive Success in Cross-Border Commerce?
20 Jun 2023 / 4min
How Akeneo Helps Businesses Navigate Cross-Border Challenges
Reducing Return Rates
Returns can be a significant challenge for e-commerce retailers, particularly when operating in a cross-border context. However, Akeneo’s powerful product information management functionalities can effectively address this issue and minimize return rates.
Product returns cost sellers more than $600 billion worldwide each year. Meanwhile, PIM users report a 40% decrease in product returns, thanks to features such as automated enrichment rules, product completeness monitoring, and validation. These ensure that shoppers are more informed before making a purchase.
Improved Customer Experience
Akeneo also plays a crucial role in elevating the overall customer experience (CX) in cross-border commerce. By providing businesses with advanced product information management capabilities, Akeneo ensures that customers receive consistent, accurate, and relevant information across various touchpoints.
Customers will often not purchase a product with an incomplete or irrelevant description. As many as 73% of customers make purchasing decisions based on information and descriptions of the manufacturer's products.
Supercharged Conversion Rates
Increasing conversion rates in cross-border commerce is also Akeneo superpower. With robust product information management features, Akeneo enables companies to optimize product data and create engaging experiences that drive purchase decisions.
Customers expect instant access to consistent product information across platforms. Akeneo's flexible and scalable PIM helps businesses manage rich product information across multiple channels and languages, which can increase conversions by 20-50%.
In the context of cross-border commerce, Akeneo supports the following important areas:
- Centralized product data management.
- Providing detailed descriptions, high-quality photos and additional marketing content.
- Localization capabilities.
- Seamless integration with various sales channels.
How Akeneo Functionalities Optimize Cross Border Commerce
Game-Changing Cross-Border Commerce: The Power of Akeneo's PIM Platform
Akeneo is a game-changer in cross-border commerce. By reducing returns, enhancing the customer experience, and boosting conversions, it empowers businesses to navigate the challenges of global markets effectively. Its advanced product information management capabilities enable businesses to streamline operations, deliver personalized experiences, and achieve higher conversion rates.
Embracing Akeneo as a PIM platform equips businesses with the tools they need to succeed in the competitive landscape of cross-border commerce and drive growth and customer satisfaction.