New Site Section Boosts Komfort Customer Engagement
For "Inspirations", linking information with the product catalog increased page views by over 200 percent
Komfort, the largest Polish flooring retail chain, increased Customer Engagement by optimizing “Inspirations” section and linking it closely to product catalog. These improvements address the needs of modern consumers, who begin their customer journey by searching for inspirations online.
Komfort, part of the Michał Sołowow Group (MSG), entered the market 25 years ago and sells products through its network of over 150 (own and franchise) shops throughout the country and its online store at www.komfort.pl. The brand has been intensively growing its omnichannel e-commerce based on the SAP Hybris Commerce technology.
The new Inspirations section was launched in July 2016.
After its launch, the following was observed (in comparison to the previous version, data from July - August 2016)
- 249% increase in number of pageviews
- 205% increase in average time spent in the section
Redesign of “Inspirations” sections realistically translates into higher sales. Users who visited this section show a higher conversion rate and higher average order value. Average shopping cart value for users who viewed Komfort’s Inspirations before making a purchase is higher by 11% than the average order value, whereas for users who began their customer journey by viewing Komfort’s “Inspirations”, the average order value is 82% higher than the overall average (data for May - July 2017).
Cooperation with e-point
In the aforementioned process, e-point was responsible for:
- UX design
- Consulting in the field of customer engagement design and digital marketing
- Web development
In addition, e-point provides ongoing comprehensive support to Komfort in the areas of maintenance and development of the e-commerce platform based on the SAP Hybris Commerce.